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Is the Radio Still Effective in Spreading the Gospel?

By Lavern Sturrup, Radio Coordinator for the South Bahamas Conference Media Department

I grew up in the Seventh-day Adventist Church and I distinctly remember, even as a child, the church’s main focus was always on ‘winning souls for the kingdom’. The popular text, Matthew 28:19-20, was recited in Sabbath School by toddlers, teenagers in pathfinders, and by the eldest of members in the pews. “Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. We all knew that telling others about Jesus Christ was our mission and we carried out this mission everywhere we went and through whatever medium we had access to.

The radio was and continues to be one of the most viable media options around the world. Christian radio has been instrumental in spreading the gospel since the 1900s. History tells of how Christians in the 1900s brought their jewelry and watches to help buy the first radio time on the Long Beach station KGER. H.M.S. Richards Sr. is considered to be the father of Seventh-day Adventist radio programing having started the Voice of Prophecy radio broadcast in 1929. By 1980, Richards had a $6 million budget and the Voice of Prophecy broadcast aired each Sunday to 700 stations around the world.

Radio enables us to reach places with the gospel where otherwise it might be difficult to do so. Billions of people around the world are within the reach of radio transmissions; which means that the church can reach more people with ONE radio program than we could reach physically in a lifetime. That’s the power of radio waves.

Today the Seventh-day Adventist Church is using radio programming to share the Three Angels Messages in parts of the world where there are no churches. According to an American Media Services survey, 78% of individuals listen to the radio in their cars. So when members are unable to knock on doors we can share the gospel by the means of a radio broadcast. Right here in the Bahamas, we now have the ability to make inroads into communities and islands where no Seventh-day Adventist Church is present. How convenient! Christ's commission “to preach the gospel to every creature" (Mark 16:15) is still incumbent upon the church today.

Image result for adventist radioSouth Bahamas Conference is fortunate to have this medium. Many people write just to say "thank-you" for providing gospel music, health talks, the inspirational shows, and the faithful proclamation of God's Word, while others request prayer and guidance with spiritual problems, personal difficulties or health issues. God has been using our simple messages to transform the lives of our listeners in The Bahamas and around the world, as they listen via the Tune In Radio App.

100 persons were surveyed in 2014 and it was noted that among our listeners: 33% were Seventh-day Adventists while 66.6% were non-Seventh-day Adventists; 83% were adults/seniors and 16% were youth; and 92% were middle class while only 8% were upper class.

With your help we can do much more. Pledge to give a monthly donation of any amount to WORD SBC 88.3 FM, as this is the official radio station of the Seventh-day Adventist Church in the Bahamas. Together, let’s build a radio station that we can all be proud of, as we do our part to fulfill the gospel commission. Call 341-4021 to ask how you can help us to spread the gospel of Jesus Christ through the airwaves. -Mrs. Lavern Sturrup, Radio Coordinator, WORD SBC 88.3FM